Social Media can be a good way to get traffic to your website, meet people within your industry, and connecting with others. That being said, many individuals and corporations aren't using it very effectively. I will show you some good techniques to use the two biggest Social Networks (Facebook and Twitter) and also provide you with some bonus tips on other ways you could connect with people online. I am going to be using the travel industry as an example but nearly everything I suggest can be used in multiple industries and niches.
Facebook is usually a good way of extending the reach of your blog and sharing it with your friends or family (if your prepared to take that step). I suggest that you setup a Facebook page as the home for your blog on Facebook. You could set your blog posts to automatically post to this Facebook page. Once your page is set up, it is advisable totry to look into making a custom landing page. The default landing page for new people (to your page) is the wall. This can be jam-packed with information and might turn people off which means they'll never get back. A landing page is specially designed to offer people more info about exactly what to anticipate from your page and encourages them to "Like" it.
Once your page is set up you can start telling people about it. You can add a Facebook Like box to your blog to convert blog visitors into Facebook fans of your page. You can also promote it to your friends and family as well as any other forums or online communities you are a part of.
Once you have a Facebook Page that is attracting people you need to keep them there. Update your page regularly with interesting content and try to pose questions that encourage a response. You want to get individuals to communicate withconnect to your page rather then just lurking.
Twitter is another excellent tool for networking, especially amongst the travel community. There are discussions about travel going on all the time. You can find these discussions by searching some of the following hashtags. #ttot #lp #rtw #tni #matador Once you find an interesting tweet or link posted in twitter, respond. Give the tweeter props for posting it, retweet their link, or offer your thoughts or advice. Your goal is to start building relationships online with people so that they will in return check out your site or share your links.
1 last way to team up with people who have similar interests online is by using forums. Forums are online discussion groups usually centered around particular topics or industries. A good travel forum is the Lonely Planet Thorn Tree Forum. It's a great place to meetto connect with people with similar goals, feelings, and desires. You will get and give travel advice, meet new people to travel with, or merely swap travel stories. These kinds of forums exist for pretty much every industry/niche imaginable. They are usually free to join and you can back link to your site from them in the signature. They can be a excellent way of getting targeted traffic to your website in addition to getting the word of your new products or services without seeming spammy.
Hopefully this post can give you some ideas on how you can use Social networking to properly drive traffic (and sales) to your website or blog. I've used examples coming from the travel industry but the strategies outlined can be applied nearly anywhere on the net. So get out there and begin getting social!
Facebook is usually a good way of extending the reach of your blog and sharing it with your friends or family (if your prepared to take that step). I suggest that you setup a Facebook page as the home for your blog on Facebook. You could set your blog posts to automatically post to this Facebook page. Once your page is set up, it is advisable totry to look into making a custom landing page. The default landing page for new people (to your page) is the wall. This can be jam-packed with information and might turn people off which means they'll never get back. A landing page is specially designed to offer people more info about exactly what to anticipate from your page and encourages them to "Like" it.
Once your page is set up you can start telling people about it. You can add a Facebook Like box to your blog to convert blog visitors into Facebook fans of your page. You can also promote it to your friends and family as well as any other forums or online communities you are a part of.
Once you have a Facebook Page that is attracting people you need to keep them there. Update your page regularly with interesting content and try to pose questions that encourage a response. You want to get individuals to communicate withconnect to your page rather then just lurking.
Twitter is another excellent tool for networking, especially amongst the travel community. There are discussions about travel going on all the time. You can find these discussions by searching some of the following hashtags. #ttot #lp #rtw #tni #matador Once you find an interesting tweet or link posted in twitter, respond. Give the tweeter props for posting it, retweet their link, or offer your thoughts or advice. Your goal is to start building relationships online with people so that they will in return check out your site or share your links.
1 last way to team up with people who have similar interests online is by using forums. Forums are online discussion groups usually centered around particular topics or industries. A good travel forum is the Lonely Planet Thorn Tree Forum. It's a great place to meetto connect with people with similar goals, feelings, and desires. You will get and give travel advice, meet new people to travel with, or merely swap travel stories. These kinds of forums exist for pretty much every industry/niche imaginable. They are usually free to join and you can back link to your site from them in the signature. They can be a excellent way of getting targeted traffic to your website in addition to getting the word of your new products or services without seeming spammy.
Hopefully this post can give you some ideas on how you can use Social networking to properly drive traffic (and sales) to your website or blog. I've used examples coming from the travel industry but the strategies outlined can be applied nearly anywhere on the net. So get out there and begin getting social!
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